The $47 Game Plan Sports Fans Are Using to Build a Side Business — Without Quitting Their Day Job.
Turn your love for sports into a new income stream in under 30 days — so you can win back your time, grow your wealth, protect your health, and be more present in your relationships. All for just $47/month.
- 30+ Years Sports Industry
- 15+ Proven Business Models
- Live Weekly Zoom Coaching Calls
- Private Locker Room Community
✓ $47/month, auto-renews monthly • ✓ Cancel anytime in one click • ✓ 100% money-back guarantee
100% Money-Back Guarantee — Cancel AnytimeYou're Called to More Than This
It's Sunday night. The alarm's already in your head. Another week of grinding for someone else's scoreboard — and the people you love getting whatever's left in the tank. If any of this sounds familiar, you're in the right locker room.
No Time for the People You Love
The job eats your best hours. Family, friends, and your own health get the leftovers — and you're tired of it.
One Paycheck Away From a Problem
Rising costs, surprise bills, and zero financial cushion. You want margin in your money — not just survival.
Trading Time for Dollars
You're working harder than ever and building nothing of your own. No leverage. No freedom. No exit plan.
Burned Out and Disconnected
The grind is wrecking your health, your energy, and the relationships that matter most. You're called to more.
What if there was a better way?
You'll Have Six Months of Progress
— or Six Months of Regret.
The calendar doesn't pause. Six months from today, one of these two stories will be yours. Pick the one you want to be telling at the dinner table.
Same Sunday Night Dread.
- Still trading every hour for someone else's paycheck.
- Still missing the games, the dinners, the moments that matter.
- Still one bad month away from a real money problem.
- Still saying "what if" every time you scroll past someone else's win.
- Six months older. Zero closer to the life you actually want.
That's not failure. That's just gravity. Nothing changes because nothing changed.
A Business You're Actually Proud Of.
- First paying clients on the books — money you built, not borrowed.
- A repeatable game plan you run every week — not a guess, not a hope.
- Margin in your money — and real breathing room in your week.
- Back on the sidelines for your kid. At the dinner table. Present.
- A coach in your corner and a locker room that has your back.
Same six months. Completely different scoreboard.
Six months will pass either way. The only question is which side of this page you'll be living on.
Introducing The
Sports Business Launchpad
A step-by-step system that helps sports-minded people turn a passion into a real business — so you can build extra income, freedom, and impact in your community.
Perfect for former athletes, coaches, sports parents, athletic directors, and fans who want something real.
Start For $47/monthPick Your Position
Find the right sports business model for your time, budget, and personality.
Build Your Game Plan
Create a simple offer that people actually want to pay for.
Win Your First Clients
Use proven local outreach + simple online strategy to land your first clients.
Stay On Track
Follow a weekly game plan so you don't get overwhelmed while building on the side.
Start With One Hero Play. Unlock 14 More.
Most coaches who win in their first 90 days don't try to do everything — they pick one business model that fits their schedule, skills, and network, and run it hard. We help you pick yours on day one, then keep the other 14 in your back pocket for later.
Tap any play below for the full breakdown — market size, earnings potential, startup cost, and why it wins.
Your Fast-Start Checklist
Six straightforward plays that walk you through the basics of getting a sports side business off the ground — from idea to your first paying customer. No fluff. Just the fundamentals.
This is the starter-level Game Plan. It's designed to give you the foundation to launch on your own — not a done-for-you build-out.
Plan & Set Up Your Business
Lock in your idea, niche, and goals — then handle the foundational paperwork so you're operating as a real business.
- Idea, niche & simple business plan
- Name, URL & professional email
- Legal structure, DBA, EIN & sales tax ID
- Open a business checking account
Brand, Market & Sell
Build your go-to-market plan, get the basics of your brand online, and start the outreach that lands your first customers.
- Go-to-market & sales strategy
- Simple logo, website & socials
- Top 100 warm network list
- Warm + cold outreach to coaches
Line Up Vendors & Partners
Get connected to the suppliers and service partners you'll need so you can actually deliver once orders start coming in.
- Sports recruiting company partner
- Wholesale product supplier accounts
- Contract decorator contacts
Set Up Your Home Office
Get a simple, dedicated workspace and the basic tools you need to run the business from home — without overspending.
- Dedicated home workspace
- Essential equipment & supplies
- Basic software setup
Get Your Finances Right
Put the simple money systems in place so you know your numbers, price for profit, and can accept payments from day one.
- Simple startup operating budget
- Bookkeeping system (Excel or QuickBooks)
- Pricing for 30–50% profit margin
- Payment processor + funding & insurance basics
Run & Grow Day-to-Day
Build the daily habits and workflow that turn this from a side project into a real, repeatable business.
- Daily plan & time-blocked calendar
- Simple operations workflow & CRM
- Customer service that drives repeat sales
Get instant access to the Game Plan — $47/month.
100% money-back guarantee. Cancel anytime in one click.
Doug Rifenburg
Sports Business Coach
Why Listen to Me?
I grew up in a home obsessed with sports. My father was an All-American football player at the University of Michigan, won National Championships in 1947 and 1948, played professionally with the Detroit Lions, and was a Sports Broadcaster for 30+ years.
My mother founded one of the first NFL cheerleading squads — the Buffalo Jills.
I've spent my career working with some of the best companies in the sports industry — selling awards, sponsorships, uniforms, and equipment. I've also coached at every level from youth to high school.
Everything in this system comes from first-hand experience running these businesses myself.
- 30+ Years in the Sports Industry
- Youth, Middle & High School Coach
- Sold Sports Awards, Sponsorships & Equipment
- Founder of Victory Sports Global Outreach
The Game Plan you're getting isn't theory — it's the exact playbook Doug has run himself for three decades:
Talk to Doug for 15 minutes. Free.
Sometimes you just need to talk it through with a real human. Book a free 15-minute Game Plan call with Coach Doug. He'll help you figure out which sports side-business fits your situation, what to do first, and whether the Launchpad is even right for you.
- No pitch deck. No pressure.
- Honest answer on whether this is for you.
- Walk away with your 2–3 next moves.
Doug typically replies within 1 business day to lock in a time.
It's Not Really About the Money.
It's About What the Money Buys You.
People don't start a side business just to make an extra few thousand a month. They start because they want a better life — more health, more wealth, and stronger relationships. Sports Biz Academy is built around that bigger why.
Wealth
Build a second income stream so one paycheck doesn't decide your future. Pay down debt, fund the kids' activities, and finally build real savings.
Health
Trade burnout for energy. Doing work you love — around sports and people you enjoy — gives you back your spark, your sleep, and your peace of mind.
Relationships
Be present for the people who matter. More flexible income means more time at the games, the dinner table, and the moments you've been missing.
Time & Freedom
Stop trading every hour for a paycheck. Build leverage so your schedule — not your boss's calendar — runs your day.
Sources: ¹ Grant Thornton 2024 · ² Bankrate 2024 · ³ MarketWatch 2024
Whatever your "why" is — write it down. Then let us help you build the business that pays for it.
How We Get You Your First Client in 30–60 Days
This isn't theory. It's a four-step system Doug has used personally — and now coaches members through every week on the live calls. Each step has a deadline, a checklist, and direct access to Doug for feedback.
Pick Your Position (Days 1–7)
You don't need a world-changing idea — you need a lane. Doug walks you through 15+ proven models and helps you lock in the one that fits your time, budget, and personality. No paralysis. No 'what if.' Just a decision and a plan.
Build Your Starter Offer (Days 8–14)
Create a simple, clear offer that solves a real problem for coaches, parents, or leagues. You get pricing calculators, proposal templates, and Doug's exact pitch structure so you know what to say before you ever pick up the phone.
Launch Your Outreach (Days 15–30)
Use the warm-network scripts and local outreach game plan to start conversations with people who already know you. Doug reviews your approach on the weekly Zoom call and fine-tunes your message so it lands.
Close & Deliver (Days 30–60)
Your first client doesn't need a perfect website or a CRM — they need someone who shows up and delivers. Doug helps you handle objections, price confidently, and fulfill your first job so well that referrals start coming in.
Doug's personal promise to every member:
"If you show up to the weekly calls, follow the daily checklist, and actually do the outreach, I will personally help you refine your pitch until you land your first paying client. I'm on every call. I read every question. Your success is my scoreboard."
What Real Members Are Saying
Every quote below is from a real, paying member. First names, real photos, and the cities they coach in — no actors, no stock photos.
"I played D2 football and always missed the game after I graduated. Doug's framework helped me launch a small QB training side hustle in my hometown — I booked my first 6 athletes in week three and now I'm running clinics on weekends."
"I was a soccer mom with a camera and zero business background. The templates and pricing calculator alone were worth the price. I shot my first paid travel tournament 5 weeks in and have a waitlist now."
"I've been an AD for 12 years and seen every 'sports business' course out there. Doug's is the only one that's practical — no hype, just the game plan. I used the local outreach scripts and landed two recurring clients in the first month."
"I coach youth soccer at night and was looking for a way to monetize what I already do. The 7-day system gave me a clear path. I launched a small skills academy in 8 weeks. Easily worth 10x the price."
Results shown are individual experiences and not typical. Your results will vary based on effort, market, and execution.
We Know You've Been Burned Before.
Here's How We're Different.
The internet is full of "gurus" who hide behind logos, fake reviews, and pressure tactics. Sports Biz Academy is built on the opposite — transparency, real results, and a real coach you can reach.
A Real Coach. Not a Faceless Guru.
You're being coached by Doug Rifenburg — real name, real face, 30+ years in the sports industry, and on the weekly Zoom calls in person. You can email him, ask him questions live, and see exactly who you're learning from.
Real Members. Real Reviews.
Every testimonial on this page is from an actual paying member, with first names, real photos, and the cities they coach in — no actors, no stock photos, no fake screenshots.
7-Day Money-Back Guarantee
Try the entire Game Plan for 7 full days. If it's not for you, email us and we'll refund every penny. No forms, no friction, no awkward 'cancel' calls.
Transparent Pricing. No Hidden Fees.
$47/month. That's it. No setup fee, no upsell required, no surprise charge next month. Cancel in one click anytime from your account — you keep lifetime access to the Digital Game Plan.
Bank-Level Secure Checkout
Checkout is powered by Stripe, the same payment processor trusted by Amazon, Target, and Shopify. We never see, store, or touch your card details. 256-bit SSL encryption end-to-end.
A Real Human at the Other End
Have a question before or after you join? Email info@sportsbusinesscoach.com and a real person on Doug's team replies — typically within 1 business day.
Is This For You?
This IS for you if…
- You love sports and want to turn that passion into real income
- You're an athlete, coach, sports parent, or AD with industry know-how
- You want a side business that can grow into a full-time income
- You're willing to spend 5–10 hours a week following a proven plan
- You want a real business — not another MLM or dropshipping scheme
This is NOT for you if…
- You're looking for a 'get rich overnight' scheme with zero work
- You refuse to do any local outreach or talk to potential clients
- You're not willing to invest a few focused hours each week
- You already run a multi-six-figure sports business at scale
Your Starter Value Stack
Here's everything included in the $47/month Launchpad — the core fundamentals to pick your lane, get your business up and running, and land your first client in the next 30–60 days.
- Sports Biz Academy Digital Game Plan (Course)Lifetime access to the starter-level course covering the basics of launching your sports side business$297
- Weekly Live Group Zoom Coaching Calls With DougLive group coaching, hot seats & Q&A every week to keep you moving$1,164/yr
- Private Locker Room (Community)Peer support, accountability & networking with fellow members$348/yr
- 30–60 Day Kickoff RoadmapStep-by-step plan to get your business up and running and land your first client$147
- Access to Our Exclusive Buying GroupMembers-only pricing and group purchasing power with our suppliers$197
- Marketing Scripts + TemplatesReady-to-use SMS & email scripts and templates you can customize$97
- Implementation AssetsStarter game plans, checklists, templates, scripts & worksheets$147
- Cancel AnytimeNo long-term contracts. Stay as long as it's working.Priceless
Advanced upgrades like 1:1 coaching with Doug, done-for-you websites, CRM build-outs, and our higher-level business accelerators are available as optional upsells inside the program — they are not included in the $47/month membership.
You're 100% Protected. Two Ways.
Try the Locker Room. Watch the Game Plan. Show up to a coaching call. If it's not for you, we refund every penny — and you still keep the Game Plan. The risk is on us.
7-Day Money-Back, No Questions Asked
You have a full 7 days from the moment you join to dig through everything — the Game Plan, the templates, the Locker Room, a live Zoom call. If it's not for you, email us and we'll refund every penny. No forms. No awkward calls. No friction.
Keep The Game Plan — Even If You Cancel
Cancel anytime in one click and you still keep lifetime access to every Digital Game Plan lesson, template, script, and worksheet you unlocked while you were a member. We never claw anything back. It's yours.
Join The Launchpad For Just $47/month
Lifetime Digital Game Plan access. Live weekly Zoom coaching calls. Private Locker Room community. Cancel anytime.
Sports Business Launchpad Membership
The starter-level basics to plan, launch, and start growing your sports side business.
- Sports Biz Academy Digital Game Plan (lifetime course access)
- Weekly Live Group Zoom Coaching Calls With Doug
- Private Locker Room community (peer support + accountability + networking)
- 30–60 Day Kickoff Roadmap (step-by-step)
- Access to Our Exclusive Buying Group
- Marketing Scripts + Templates (SMS + email)
- Implementation Assets (game plans, checklists, templates, scripts, worksheets)
Recurring subscription. Your card will be charged $47 USD today and automatically billed $47 every month until you cancel. Cancel anytime in one click from your account — no calls, no emails required.
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Try the membership for a month. If it's not for you, cancel anytime in one click — and you still keep lifetime access to the digital course.
Frequently Asked Questions
You Can Keep Scrolling, Or You Can Start.
A year from now you'll either be running a sports business you actually love — or you'll wish you'd started today. $47 and a 100% money-back guarantee is the smallest bet you'll ever make on yourself.
Talk to Doug for 15 minutes. Free. No pressure.
He'll help you figure out which play fits your situation — and whether the Launchpad is right for you.